Purex has a new Triple Action formula that is supposed to help make your colors brighter, your whites whiter, and make sure your clothes are as clean as they can be! I know that with 3 kids it can be really hard to separate by type, let alone by color, but I want the clothes to last and look good. Purex Triple Action Liquid helps solve this problem because it can be used on many types of clothes and I can feel confident that they'll all come out looking great.
I used it in my HE machines and I liked the results. Sometimes a front loading machine can get an unpleasant smell when it's used but I didn't notice that when using Purex. I also felt like it handled the messes my 3 kids made with ease. I didn't pretreat or use any other type of stain lifter. It is also much cheaper than competing brands so you can get good results without having to spend a lot of money.
That is pretty much the heart of why I use Purex to begin with. I felt that it performed well for the cost and am happy to support a brand that works constantly to improve its performance.